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Keys to a Better Showing

Know why you’re selling and keep it to yourself

The marketing of your home is a strategy based upon your reasons for selling. Do not reveal your motivation to anyone else or it may be used against you. When asked, simply say that your housing needs have changed.

Appearances do matter

Appearances are so critical that it would be unwise to ignore this when selling your home. The look and feel of your home will generate a greater emotional response than any other factor. Prospective buyers react to what they see, hear, feel, and smell and these elements can easily turn a buyer off of a well-priced home.

Invite the honest opinions of others

The biggest mistake you can make is to rely solely on your own judgment. You need to be objective about your home’s good points as well as bad.

Even if it seems insignificant, fix it and clean it

Scrub, scour and tidy up. Get rid of clutter and repair squeaks. Repair that broken light switch or the tiny crack in the bathroom mirror because these can be deal-killers and you’ll never know what will cause alarm in a buyer. Remember, you’re not just competing with other resale homes, but brand-new ones as well.

Let prospective buyers visualize themselves in your home

The last thing you want prospective buyers to feel when viewing your home is that they may be intruding into someone's life. Avoid clutter such as too many knick-knacks, etc. Decorate in neutral colors, like white or beige and place a few carefully chosen items to add warmth and character. Minimize family photos.

If marketing a vacant home…

Studies have shown that it is more difficult to sell a home that is vacant because it looks forlorn, forgotten, and simply not appealing. It could even cost you a closed deal. A seller with a vacant home is considered to be more motivated to sell fast. Buyers also consider a seller with a vacant home more motivated or even desperate. If your home is vacant, it is important to dress it up to look as new and fresh as possible. Consider having your home staged as it can often speed selling.

Odors must go

Odd smells such as traces of food, pets and smoking can kill deals quickly. Research has suggested that clean citrus smells or peppermint are best for a clean crisp showing.



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